As  a hands-on mother to two active kids, aged 9 and 12,  Alex intimately understands the challenges that women and families face in their daily lives and openly shares her personal health and fitness experiences, both the triumphs and the setbacks, with the entire Soul Fit community.

In her previous life, Alex was the  the Publicity and Promotions Director at WIN Television,  where she led built and executed the brands strategy nationally, before her passion for health and fitness led her to pursue a her dream od creating a community dedicated to empowering women in their own pursuit of success. 

As well as being hands on in the studio, Alex actively contributes to local charities, serving as a Committee member for International Women’s Day and as a Camp Quality Companion.

And if all of that isn’t impressive enough, her remarkable ability to remember every Soul Fit member’s name is